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White Rose Garages

White Rose Garages

Automated customer reminders – More repeat business – More money made

Who’s the client?

White Rose Garages run two servicing and MOT test centres in the South East, and they’ve been in the game a long time – since 1952 in fact. Things have changed in that time, and they needed a process management system to reflect that.

What was the problem?

They were missing out on repeat business as they didn’t have a defined way to keep track of MOT due dates. They needed a super-simple system that would allow them to manage services and send reminders to customers, and which wouldn’t involve multiple data entry between their workshop management software and Macanta.

What did we do?

We created a system that configures every different vehicle as a discreet data object so each one drives its own automation independently. 

 

Macanta imports vehicle data from the workshop management software daily (which means data never gets confused or entered twice). It then scans the data for vehicles with an expired service or MOT in the coming 6 weeks. Wherever no future appointment has been booked, Macanta automatically generates a call task plus direct mail follow up. And when a booking is made, the vehicle is updated in Macanta and removed from the follow-up process.

Why did it work?

White Rose Garages now enjoy more repeat business and less time wasted on admin. The various due dates (MOTs, servicing, and even things like tyres and brake pads too) are now managed automatically – even if one customer has multiple vehicles. Customer reminders happen consistently and follow-up task notifications for staff appear automatically too. Users can even exclude fleet vehicles from the process if they want to, at the click of a button. Staff have more time to spend fixing cars and customers avoid expired MOTs. Smiles all round.

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